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Welcome to the WGMI Gaming Newsletter,

Web3 Gaming insights, early alpha, and how we’re building a game.

Quests

1. Web3 FOMO Playbook: The Persona Blueprint For Creating a $5M NFT Drop

2. Quick Bytes & Alpha Of The Week

3. Some Updates Coming Soon for Vallarok!

HIGHLIGHT STORY

Web3 FOMO Playbook: The Persona Blueprint For Creating a $5M NFT Drop

The Persona NFT collection recently sold over $5 million worth of NFTs very quickly. Before that, their campaign created a lot of hype and FOMO (fear of missing out) in the NFT world.

People were very excited about Persona, with some paying $1000 just to buy a whitelist spot and get early access. But it wasn't just luck that made Persona blow up. The team used smart strategies to get people hyped up.

What We Can Learn From the Persona NFT Launch

Here are some things they did that we can learn from:

1. Get Attention

The Persona team used promoters and alpha groups very early to tell people about the project. This got many eyes looking at Persona and helped spread the word. This early attention was an integral part of their early hype.

2. Build Excitement

They showed some of the NFT art and plans bit by bit over time. This got people interested in the full collection and wanting to know more. It created curiosity and excitement.

3. Get People Involved

Persona gave people fun things to do like puzzles and art contests related to their NFTs. Doing activities together gets people invested in the community.

4. Whitelist hunt

People who did quests in their Whitelist portal like following accounts or liking tweets could earn points, the more points the higher someone would be ranked. This rewarded people for helping spread the hype.

5. Onboarding Ambassadors

Big NFT names like MANI and NFTBoi were onboarded as the first ambassadors. They started talking about Persona and added more eyes to the project. When popular people endorse something, it reaches more people.

6. Use Marketing Experts

Persona hired Leon from Unfungible to help with the go-to-market strategy. Marketing pros like these guys know how to create buzz.

7. Host Spaces

Starting from January Persona’s strategy was primarily dominated by hosting spaces with known brands like wale. This lets more people hear about and discuss Persona.

Conclusion

The Persona team used a lot of great strategies to get people excited about their NFT drop. Even though they had cool art, their smart marketing made the launch a big success.

Other NFT projects can learn a lot from what Persona did to create so much hype and FOMO. Using similar strategies could help other new collections sell out fast too. The Persona playbook shows important tips for any big NFT launch.

QUICK BYTES

• Garga, Yuga’s Co-founder, is now the CEO of Yuga

• Frank is merging DeLabs and DustLabs and becoming the CEO

• Ultiverse raises $4M for major VC and angels

• Persona mints out at 0.29 ETH but receives major fud for gas fees

• McDonald’s is creating an anime

BUILDING IN PUBLIC

Some Updates Coming Soon for Vallarok!

The Vallarok team has been very busy working on some exciting new developments! Here are some of the key things we've been up to lately:

Rune Chest Art Reveal

A major focus this week has been finishing up the artwork for the highly anticipated Realm One Rune Chest NFT. This special chest will be an exclusive item only available to members who contribute to the Vallarok project. We'll be revealing full details soon on how to get your own Rune Chest!

Potential NFT Collaboration

We've started discussions with several alpha groups about a potential Vallarok NFT drop. Many people have been asking us to collaborate, and while we aren't ready to share specific plans yet, we do have some very cool ideas in the works! Stay tuned for updates.

Combat System Expands

Our developers have been hard at work expanding the Vallarok combat system. We're slowly integrating new Viking weapons like crossbows, hammers, and axes. We can't wait to show off the new combat mechanics and options this will allow!

Exciting Month Ahead

With the Rune Chest art finishing up, talks of a potential NFT drop, and combat upgrades coming along, it's going to be a very big month for Vallarok! We have so much more in store and can't wait to reveal what we've been building.

LINKS

Thank you for reading.

Until next week,

Aiem.

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